Priorities USA’s 2024 Rebrand

Priorities USA has been the most prominent independent spender on behalf of Democratic presidential candidates since the 2012 reelection of President Barack Obama. In 2023, we rebranded as the foremost digital-only Super PAC supporting the Harris-Walz campaign and rolled out an updated brand identity to reflect our renewed purpose and vision.

I’m proud to have scripted the video announcing Priorities USA’s rebrand and to have led copy development and content creation for Priorities’ website redesign.