Get Out The Vote

In 2024, Priorities USA ran a multi-million dollar ad campaign in battleground states to mobilize Democratic voters to the polls. At the heart of our brief was the theory of social pressure — the idea that voting is a social norm and civic duty that’s expected of people by their family, friends, and community.

This ad, Voter Next Door, reminds voters that people in their neighborhoods could find out whether or not they decide to vote — and that people’s perceptions of them will be shaped accordingly.