Human Rights Campaign

My team at Priorities USA worked alongside our friends at Human Rights Campaign to script and produce a suite of digital ads supporting the Harris-Walz ticket. Designed to mobilize LGBTQ+ voters and allies, these ads successfully moved vote choice and vote enthusiasm in a creative panel test and ran as part of HRC Equality Votes PAC’s $2 million ad campaign.

The ad below, Cut It Out, was featured in The Advocate.